What is the primary characteristic of intensive distribution?

The primary characteristic of intensive distribution is that it is used for widely distributed products. This distribution strategy aims to maximize product availability by placing goods in as many locations as possible. It is often employed for everyday items or convenience goods that consumers expect to find readily available, such as snacks, beverages, and toiletries. The goal is to ensure that customers can easily access the product without significant barriers, leading to greater sales volume and market penetration.

In contrast, the focus on a single channel location points more towards exclusive or limited distribution strategies, which are not characteristic of intensive distribution. Additionally, complex and expensive products typically require selective or exclusive distribution methods, as these products may benefit from personalized selling and expert advice. Lastly, while promotional efforts are a vital part of marketing, intensive distribution emphasizes product availability rather than focusing solely on promotional strategies, making those options less applicable to the concept defined by intensive distribution.