Which category of products is characterized by low market share in a low growth market?

The category of products characterized by low market share in a low-growth market is known as a "Dog." This term originates from the Boston Consulting Group (BCG) matrix, which classifies products based on their market growth rate and market share.

Dogs represent products that do not perform well in their market, both in terms of growth and share. Companies often find that these products generate low revenue and typically do not attract significant investment or resources. The market growth is stagnant, indicating there is little opportunity for these products to expand or succeed further. Since they have a low market share, they also lack a strong competitive position, making them less attractive compared to other product categories.

Understanding this classification is important for strategic marketing decisions, as businesses may choose to divest, discontinue, or reinvest in these products based on their overall marketing strategies and resource allocations. This contrasts with other categories like Stars, which have high market share in a high-growth market, Cash Cows, which have high share in a low-growth market, and Question Marks, which exist in a high-growth market but have low market share.