Which of the following best describes mass marketing?

Mass marketing is best described as treating all customers the same, regardless of differences. This approach aims to reach a vast audience without segmentation, focusing on common needs and preferences shared by the largest number of consumers. By doing so, brands can leverage economies of scale in production and marketing, often utilizing broad advertising channels to maximize reach.

This strategy is effective when a product or service has universal appeal, as it simplifies the marketing process and reduces costs associated with market research and personalized marketing efforts. In contrast, targeting distinct groups, offering personalized products, or customizing for niche markets involves a more segmented approach, which does not align with the essence of mass marketing.