Which of the following defines a target market?

The definition of a target market refers specifically to a distinct group of consumers toward whom a company directs its marketing efforts and products. This group is characterized by shared traits, interests, and behaviors, which makes them more likely to respond positively to specific marketing strategies and offerings. By focusing on a specific group of consumers, businesses can tailor their marketing messages, product features, and services to meet the unique needs and preferences of that segment, leading to more effective marketing and fulfilled customer satisfaction.

In contrast, the other options describe broader concepts. The notion of a broad audience encompasses all potential customers without specificity, which does not align with the definition of a target market. Referring to the entire population of a region also does not define a target market since it lacks the focused approach required to resonate with particular consumer needs. Lastly, a demographic profile of all potential customers might provide useful information; however, it does not pinpoint the exact group that represents the target market, as it includes more generalized data rather than a specific segment.