Which of the following is not derived from conjoint analysis?

Conjoint analysis is a statistical technique used in marketing research to understand how consumers value different features that make up a product or service. It helps marketers evaluate the preferences of consumers by presenting them with a set of products that combine various attributes, allowing researchers to determine the value that each attribute holds.

Market segmentation is indeed derived from conjoint analysis, as it can help identify distinct consumer groups with different preferences based on the features they value. Price elasticity is also relevant because conjoint analysis can provide insights into how price changes might affect consumer demand. Feature prioritization is another outcome of this analysis, as it shows which product attributes are most important to consumers and how they rank in terms of desirability.

Sampling, on the other hand, refers to the process of selecting a subset of individuals from a population to gather data for analysis. While sampling is crucial in conducting any research, including conjoint analysis, it is not a direct result of the conjoint analysis itself. Instead, it is part of the methodology used to gather data before the analysis takes place. Therefore, it is the correct answer since it does not derive its insights or outcomes from the conjoint analysis process.